Why More Millionaires are Opting for Rentals Over Homeownership

By Sebastian Mendoza Sep 29, 2026

Exploring the trend of millionaire households choosing rental flexibility and investment potential over homeownership.

The number of millionaires opting to rent homes instead of buying them is on the rise, showing an increased desire for lifestyle flexibility and broadened investment avenues. Data shows that from 2019 to 2023, households with $1 million or more in income choosing to rent increased from 4,500 to 13,700. By 2023, one in every 11 millionaires was renting their homes.

This set of wealthy renters is less interested in the traditional symbol of real estate ownership and more attracted to the possibility of upgraded living, changing neighborhoods, or moving with ease. Moreover, keeping their capital fluid for diversification in other investments seems to be a preferable choice over property ownership. This pattern is observed both in the coastal cities of New York, Los Angeles, San Francisco, and southern cities like Houston and Dallas.

Wealthy individuals in high-cost living areas such as New York are finding it more beneficial to rent, despite having the budget for house buying. Monthly rentals for these clients range from $20,000 to over $100,000. In cities like Manhattan and Brooklyn, where transaction and carrying costs may be steep, renting emerges as the smarter option given specific financial goals.

In Los Angeles, wealthy renters are found to prefer the convenience, prime locations, and lack of maintenance effort, reflecting a lifestyle choice where renting often provides maximum flexibility.

Besides, renting secures the wealthy from timing challenges related to the housing market. For instance, rental leases require no lengthy waiting period for selling expensive property. Additionally, any unexpected downfall in the property market doesn't directly affect renters.

Overall, an increasing number of millionaires are enjoying the liberty, convenience, and investment advantages that renting offers, sidestepping obligations like costly home maintenance and tying up money in real estate.

LEAD STORY