Coined by eBay in 2007, Green Monday has seen a significant surge in last-minute holiday shopping. While not yet as popular as Black Friday or Cyber Monday, its existence presents a pertinent opportunity for retailers to profit and for consumers to snag remarkable prices on their holiday shopping.
On its inception, eBay noticed that the second Monday of December was one of its peak profitable days, earning it the name Green Monday. The term 'green' is dual-sided - it hints at the monetary aspect and the environmentally friendly nature of online shopping.
Despite being overshadowed by its more popular counterparts - Black Friday and Cyber Monday, Green Monday has been gaining traction as a significant holiday retail event. Major retailers like Amazon and Target have begun endorsing Green Monday, along with others who offer fantastic deals to appeal to holiday shoppers and clear inventory prior to the year-end. For instance, Green Monday 2024 is set to take place on December 9.
Previously, the US holiday shopping sprees would begin immediately after Thanksgiving, leading to the Black Friday Madness. In current times however, retailers start their sale weeks before and continue them for several days afterward. As a part of this trend, Cyber Monday and Green Monday have made their mark in the shopping calendar.
It's worth noting that the United States National Retail Federation anticipates retail sales in the 2024 winter holiday season to surpass 2023 by 2.5% to 3.5%. The first Green Monday, which took place in December 2007, is now considered a vital part of this expected boost.