In an age where digital retail and social media advertising reign supreme, impulse purchases are a predictable occurrence. Far too often, we find ourselves charmed by an ad for an item that we don't really need, and giving in to temptation results in later buyer's remorse. Even those who are usually budget-conscious can fall into the trap of impulse buying, especially with the pervasive influence of Instagram and TikTok. Both platforms abound with videos of influencers advising against the pitfalls of unplanned buys and discouraging followers from chasing current sales and trends.
Among these influencers, Katia Chesnok, an Instagram content creator, frequently shares videos of her outdoor adventures. In these clips, she passionately encourages viewers to resist purchases made out of boredom or indebtedness for new items.
Chesnok advises, "You do not need anything from Home Goods, Marshall's, or TJ Maxx today. You're just bored, and you don't need more stuff. Go clean your kitchen instead."
The rise in targeted advertisements on social media feeds and seamless payment methods like Apple Pay integrated into online checkouts have bolstered the prevalence of couch buying. As anticipated yearly events such as Black Friday and the holiday season approach, the temptation from upcoming sales and hefty discounts can prove too strong for many shoppers.
If you struggle with spending control or wish to curtail unnecessary spending, here are some practical strategies to help you combat overspending: